Why data quality is the foundation for scaling AI in telecoms

Marcin Nowak, Head of OSS Product Management at Comarch Communications, joins TM Forum’s Mark Newman to discuss why data quality is the critical prerequisite for moving AI from isolated proofs of concept into production telecom environments. He highlights the need to integrate and cleanse data from multiple sources, using AI, machine learning, knowledge graphs, digital twins, and data lake architectures to create a reliable single source of truth. While greenfield deployments can progress quickly, larger operators with complex legacy environments should adopt a phased, multi-year transformation programme to build trusted AI capabilities.